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  • FILE - In this Thursday, Nov. 15, 2012 file photograph, an Israeli soldier looks at the Facebook page of the Israel Defense Force, at the IDF spokesperson's office in Jerusalem. In a media bunker, attached to Israel’s press office, hundreds of volunteers work around the clock on every major social media platform to produce and post instant videos and graphics about the latest twists in the Gaza offensive from Israel’s point of view. Its Facebook site “Israel Under Fire” has gained more than 24,000 “likes” o

    The Israeli government is trying to pre-empt a publicity pounding over its Gaza offensive by aggressively pushing out its version of events.

    LAST UPDATE : Dec 13, 2012, 7:00 AM EST
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  • Media and advertising executives at the Digital Hollywood conference in New York City spoke about tactics they use to obtain user engagement that goes beyond a user's number of Facebook friends.

    LAST UPDATE : Dec 12, 2012, 10:30 PM EST
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