“Belted Survivor” hits hard with its “scarred” message

Mar 12, 2019, 8:33 AM EDT
(Source: https://www.thedrum.com)
(Source: https://www.thedrum.com)

The 10 Kiwi men posing in their bare chests for the photography series “Belted Survivor” — flaunting their seatbelt wounds — make for an unsightly display but with an unmissable message: don’t forget to wear seatbelts on the move.

The collection of portraits, featuring real crash survivors, recounts the tales of these men and their wounds, recreated with the help of a makeup company, sending out a message about the importance of putting on seat belt, writes Design Boom.

The project is initiated by the New Zealand Transport Agency and Clemenger BBDO Wellington to educate people in the country where 90 lives are lost every year because the driver chose not to buckle up, reports My Modern Met.

The featured survivors are running the campaign on their social media channels, and their portraits could also be seen in their hometowns and at events with the target audience.