AI powered system weighs your response to movies

Aug 02, 2017, 8:44 AM EDT
(Source: Circuito Fora do Eixo/flickr)
(Source: Circuito Fora do Eixo/flickr)

Disney and Caltech have teamed up for a research that uses facial recognition technology to track audience’s emotions and response as they watch movies.

The AI system runs on powerful software that mathematically analyzes various motions and expressions of faces to gauge if one is laughing, amazed or simply bored, writes Design Boom.

The system could improve researchers’ understanding of human behavior, which is key to developing AI applications with better behavioral and social intelligence, notes Tech Crunch. For instance, the AI system trained to pick up gestures and body language could be handy in the healthcare industry.