Subscription kids wear startup raises $12.5m

Jan 04, 2017, 2:52 AM EST
(Source: susan402/flickr)
(Source: susan402/flickr)

Rockets of Awesome, a New York-based subscription kids' clothing startup that seeks to cart off parent’s seasonal shopping troubles, raised a whopping $12.5 million in its Series A funding. The entrepreneurial venture is based on an innovative concept whereby the company sends a personalized box of 12 pieces of clothing per child at the beginning of each season, four times a year.

Rachel Blumenthal, the founder of the startup, said she conceived the idea on frequently hearing about the challenges of time-consuming shopping for kids’ apparels, every season and every year, writes Forbes.

The business works on a subscription model, where fun, colorful clothes designed and produced in-house, are delivered to the parents without any fee. Payments are made only for the pieces parents keep, while the rest are returned along with a shipping label that helps the company to track what is appealing and what’s not.

The startup is different from some of its “adult-centric predecessors” in the way that it doesn’t sell apparels from other brands, notes TechCrunch.