Amazon’s instant-order buttons launched in U.K.

Aug 31, 2016, 4:58 AM EDT
(Source: Carl Revell/flickr)
(Source: Carl Revell/flickr)

In an innovative move that takes the one-click buying experience on Amazon website to the physical world, the online retail giant has launched Dash instant purchase buttons, which will allow the customers to order a range of products from 40 different brands by just pushing the Wi-fi enabled device. The branded wireless buttons, priced at £4.99, are linked to an Amazon account and allow anyone in the home to instantly order replacement staples.

The buttons, powered by Amazon’s Dash Replenishment Service (D.R.S.), can be easily set up by using Amazon’s smartphone app for Android and iOS, writes The Guardian. The buttons, which remain dormant until pressed, notify the account holder on each order and ignore subsequent presses until the item is delivered to prevent duplicates.

Dash buttons, which were first launched in the U.S. in March last year, were slow to take off but gradually the demand rose and now, there are about 150 products available, reports the BBC. Critics however are skeptical of the innovative product, which is aimed to do away with the most tedious of shopping experiences. Customers will be handing over even more data about their shopping habits to the brilliant American technology firm is one argument put forth by many. 

TAGS: Amazon