Instagram to introduce ads to global audience

Jun 10, 2014, 6:34 AM EDT
Photo-sharing service Instagram has announced plans to expand advertising to the UK, Canada and Australia later this year. Instagram - which was bought by Facebook for $1bn in 2012 - introduced ads to its US audience in November.
AFP/Getty Images

Photo-sharing service Instagram has announced plans to expand advertising to the UK, Canada and Australia later this year. Instagram - which was bought by Facebook for $1bn in 2012 - introduced ads to its US audience in November. In a blog post, Instagram said advertisers had positive results which "in some cases [were] well above the ad industry's average for performance". The app said it had over 200 million users worldwide.
Background:
Instagram expands ads to the UK, Canada, and Australia [BBC]
Instagram expands ads to international users [Mashable]

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