Gap seeks new berth in China with Old Navy

Mar 03, 2014, 12:53 AM EST
Shoppers walk past a GAP store along the Magnificent Mile shopping district on September 13, 2013 in Chicago, Illinois.
AFP/Getty Images

When Gap Inc began an online campaign ahead of the launch its Old Navy label in China, the iconic U.S. clothes retailer posed an important question to its potential Chinese consumers: have you heard of Old Navy? Only a few had. Brand awareness is one of the uphill battles Gap faces in China as the U.S. firm looks to increase its stake in the world's second largest clothing market.
Gap Inc. seeks new berth in China with Old Navy [Reuters]