Sony unveils new smartphone

Sep 04, 2013, 8:20 PM EDT
Sony Corp's President and Chief Executive Officer Kazuo Hirai presents a new Sony Xperia Z1 smartphone during it's world premier at the IFA consumer electronics fair in Berlin, September 4, 2013. Th
REUTERS/Fabrizio Bensch

While Apple and Samsung won't be easily unseated from their top two slots in the global smartphone marketplace, the number three spot has been occupied by a few companies over the last several years. Sony has released the Xperia Z1 smartphone in a bid to gain sales and improve its mobile standing.