U.S. carriers unite for ad campaign

May 14, 2013, 10:00 AM EDT
Olivia Fagan competes in an early round during the 6th Annual LG US National Texting Championship August 8, 2012 in New York's Times Square.
AFP/Getty Images/Stan Honda

Sprint, AT&T, Verizon, and T-Mobile will join efforts and pool funds into a multi-million dollar ad campaign to end texting-while-driving. Spearheaded by AT&T's "It Can Wait" campaign, the project is joined by hundreds of other groups in support of preventing cell phone-related car accidents.