Automakers looking for gold in "green"

Nov 29, 2012, 5:00 PM EST


Competition is fierce in the auto industry and at the 2012 Los Angeles Auto Show automakers are fine-tuning their products on all fronts from technology to efficiency to horsepower.

But the overall theme continues to be innovation of the "green" kind. Organizers say there are two dozen all-electric or plug-in models on display.


Fiat, building on its small-car success, now has the "500e" model, an all-electric version of its popular mini-car. The Italian parent company of Chrysler is hoping to add some glamour to the growing electric car market, says chief marketing officer Olivier Francois.