Reforest Patagonia uses social media to preserve forests

Sep 17, 2012, 1:50 PM EDT

With the help of social media tools such as Facebook and Twitter, Reforest Patagonia has been able to plant 100,000 native-species trees. The feature allows donors to log in through a social media site, select burnt trees from a map, purchase new trees to plant in their place, and receive a reforesting certification visible on their social media profile. The Chilean organization plans to have one million trees planted by the end of this year.