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Heard of “subconscious shopping” from eBay?

Oct 11, 2017, 7:20 AM EDT
(Source: Kazuhisa OTSUBO/flickr)
(Source: Kazuhisa OTSUBO/flickr)

Online marketplace eBay, in collaboration with specialist retailer Saatchi Art, recently invited guests on what it described as the world’s first “subconscious shopping experience.”

In a 48-hour personalized shopping event, called The Art of Shopping, the guests were take through a series of artworks with EEG headsets on, which tracked their mind activity as they interacted with varying items, notes Dezeen.

When the guests were done exploring the gallery, a personalized shopping cart carrying product suggestions depending on the pieces that triggered preferences in the individual’s mind was presented, writes Retail Week.

TAGS: eBay
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