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Startup app lets farmers sell directly to consumer

Sep 14, 2017, 6:57 AM EDT
(Source: Mallory Dash/flickr)
(Source: Mallory Dash/flickr)

A startup, named WildKale, wants farmers to seize the opportunity created by a growing preference of consumers to opt for local items. The company has developed an app that lets farmers connect directly with local consumers and sell their produce without unnecessarily stretching the supply chain or losing out profit margins to wholesalers.

The model is simple: a customer visits WildKale website, enters their zip code, sees a list of available local farms within the radius of 300 miles and places order from one of them, writes Smithsonian.com.

As soon as the order is placed, the farmer gets an alert with printed details and executes it UPS delivery, without even leaving their homes. The service went live on Monday in various parts of the U.S. including New York, Massachusetts, Connecticut, New Jersey, and Pennsylvania, notes Busy.org.

TAGS: WildKale
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