Sportswear giant Reebok is set to roll out its new line of biodegradable sneakers that are crafted entirely from two sustainable plant products, corn and cotton. The pioneering initiative has two-fold environmental benefits – it cuts down the carbon emissions resulting from the production of typical petroleum-based footwear and also allows composting of used organic shoes to grow the materials for the next range.
Head of Reebok Future, Bill McInnis, says the cycle of “growing shoes” at Reebok seeks to rid the shoemaking process of oil-based plastics that can occupy landfills for hundreds of years without breaking down, writes Shape.
The starch-heavy corn used to make the soles is different from edible sweet corn and is widely used in packaging applications, notes Popular Science. Reebok claims that the new range, named Corn + Cotton, shows no compromise in the durability of the products despite its plant-based composition.