A pop-up Adidas store in a mall in Berlin is experimenting with an innovative way to drive out “fickle fashion trends,” and in the process, boost its sales. It allows the shoppers to design a sweater, check its fit through a body scan and get it knitted with advanced machines in a few hours.
The process, which lets one to bring individuality in a merchandize, begins in a darkroom where dozens of designs and patterns on projected on to the shopper’s chest, writes Bangkok Post. The shopper can change or sift through design options via gestures that are picked by sensors.
The idea of customization in this manner would provide Adidas a better insight into customer’s actual preferences while also shrinking the timeframe in which the company’s designs roll out in the market, notes The Verge.