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Levi’s & Google show off smart, interactive jacket

Mar 14, 2017, 7:19 AM EDT
(Source: Omar Alosi/flickr)
(Source: Omar Alosi/flickr)

Google and Levi’s finally unveiled their long-awaited “smart” denim jacket, which features conductive threads that recognized simple touch gestures and interact with the wearer’s smartphone via Bluetooth technology. The $350 wearable, set to hit the markets by this fall, lets the user answer phone calls, change music or get directions with just a few touches.

The jacket, resembling any standard denim Levi's piece, has conductive fabric replacing the textile’s original threads in a zipper design, writes Live Science. The battery-powered Bluetooth device fits in as a cuff and can last for two days on a single charge.

Google describes the development as the first step towards invisibly integrating computers into objects, materials and clothing, notes Design Boom. The tech giant plans to collaborate with designers encouraging them to use specially-developed conductive thread “jacquard yarn” into their own products, which will eventually connect to a host of apps and services tailored for the platform. 

TAGS: Google
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